Security Labelling

Sven Tolsma

Raflatac Benelux BV

Rijnzathe 4, NL-3454 PV DE Meern, The Netherlands

Tel: +31 30 662 9039 Fax: +31 30 666 1020
E-mail:  sven.tolsma@raflatac.com

Biography

Sven Tolsma has twenty years of work experience in the graphics and paper industry. For the past twelve years, Tolsma has been working for UPM Raflatac, focussing on labelling.
 

UPM Raflatac is a world-leading supplier of pressure sensitive labelstock for a wide variety of needs in product and information labelling. In addition, the company is at the global forefront in the evelopment and high-volume production of radio frequency identification (RFID) tags and inlays. UPM Raflatac employes around 2,300 people and has an annual turnover of approximately EUR 850 million.

Promoted to Marketing Manager, Tolsma is currently working as part of the Marketing Team, specializing in pharmaceutical and security labelling. He is responsible for identifying supply and demand, applications and trends, and predicting their effect on the labelling industry. Tolsma uses this market information to educate end-users’ packaging engineers and label converters’ sales forces as well as the sales force and technical service at UPM Raflatac.

Abstract

On top of the fact that the performance of pharmaceutical labelling materials should be of the highest level possible, the need for extra features such as security is growing.

Pharmaceutical companies are increasingly focussing on tampered and anti-counterfeit packaging. Counterfeiting is a serious threat for all industries, particularly the pharmaceutical industry. There are different possibilities to prevent counterfeiting to a certain extend, but it’s difficult to prevent someone from making a bad copy.

Different techniques are needed in preventing counterfeiting on a higher level. The market is continuously developing new technologies and security features, also in labelling. Tracking & tracing support such as RFID labels can be used in combination with other techniques to authenticate products. Labelling materials can provide support in anti counterfeit packaging.