Digital Printing – From Board to Pharmaceutical Box in One Process

Martin Cronwald

Xerox Europe
Borupvang 5.C, DK-2750 Ballerup, Denmark
Tel: +45 8817 8011 Fax: +45 8817 8285

Email: martin.cronwald@xerox.com

 

  

 

  
 

Biography

Martin Cronwald, 40, is the Head of the Xerox Europe iGen3/iGen4 Colour Business. He is responsible for Marketing, Business Management and Go to Market for iGen3 and iGen4 in Xerox Europe. He is located in Copenhagen Denmark.

Prior to this assignment, Martin Cronwald was the Colour Marketing Manager for Xerox Nordic (Denmark, Norway, Sweden and Finland) managing the colour business and go to market in the Nordic region.

Martin joined Xerox in 1998 and has held a variety of positions in the Xerox production business in Denmark and Nordic.  He began his career as a production sales representative based in Copenhagen and later he went on to a position as sales manager for the Graphical Art Team and was from 2003 responsible for the early launch of iGen3 in Nordic.

Company Profile

With sales of $17 billion, Xerox is the world’s largest technology and services company specializing in document management. From desktop printers and multifunction office systems to high-speed colour presses, outsourcing and digital imaging, we provide the industry’s broadest portfolio of document systems and services for businesses of any size.

Production printing:
For graphic arts and production environments, Xerox offer these printing systems and services:

  • Color and black-and-white digital printers and presses
  • Wide-format and continuous-feed printers and copiers
  • Business development tools to help grow a profitable digital business
  • Publishing solutions for books, on-demand documents, transactional applications, personalized printing, Digital Packaging, Digital photo and more Workflow software

Employees: 57,400 worldwide; Geographic scope: 160 countries;History: Founded in 1906 as The Haloid Company; named Haloid Xerox in 1958 and Xerox Corporation in 1961;2007 ranking: #145 on the Fortune 500; NYSE symbol: XRX; Chairman and CEO: Anne M. Mulcahy

   
 

Abstract

Hopefully, this has given an overview and some ideas of the type of things that our customers are using digital printing for in the area of Digital Packaging. There are many other examples from across the globe.
One of the most important things from Xerox’s perspective is to work with our clients and it‘s not just about the technology. Building on our 60-year heritage of innovation we’re uniquely positioned to deliver the solution.
Digital printing technologies are adding several opportunities to the medical and pharmaceutical industry.
In summary the main opportunities are:

  • Cost Reduction
  • New market opportunities and competitiveness
  • Flexibility
  • Improved Supply Chain Management

Have you made the necessary steps to explore these opportunities?
As said ones by Charles Darwin;
“It is not the strongest, who survive, nor the most intelligent, but the ones most responsive to change”