Peter Greenfort

RFID as Prescription in the Pharmaceutical Industry

Peter Greenfort

BETA technic ApS
Bygstubben 5, DK-2950 Vedbaek, Denmark
Tel: +45. 4566 2208 Fax: +45. 4566 2206

Biography

Sales Manager Peter Greenfort, co-owner of BETA technic ApS in Vedbaek Denmark.

PG obtained a masters degree in Economics from Copenhagen Business School in Copenhagen. Sune Granzow founded Beta Technic in 1993 and Peter Greenfort joined the company in 1997.

BETA technic is a Danish trade company that has specialized in distribution of components for automated datacapture in various industrial and logistic applications. Since 1996 the primary focus on RFID (Radio Frequency Identification) equipment, BETA technic has been one of the forerunners of introducing the RFID technology to the Danish Market. This has resulted in Partnerships with leading RFID suppliers. Partners/customers throughout the industry are f.ex. KJ Industries A/S, Crisplant A/S. End users such as Vestas Wind Systems A/S, Danfoss A/S, Co-Ro Food A/S. Idealcombi A/S, MT Højgaard A/S mv.

Today BETA technic therefore stands out as a clear choice for hardware consulting. Especially in order to team up with the best competence before deciding to move to a higher level of automatic data capture. A technology such as RFID as a means to improve enterprise performance and keeping down human interference.

Abstract

As the major breakthrough for the RFID technology is right at the doorstep, it becomes more and more vital to implement global standards, in order to make sure that RFID tags can be traced in all links in the supply chain. The EPC (Electronic Product Code) is such an emerging standard.

Also the choice of RFID frequency is an important factor to fulfil certain application requirements. The finer points of frequency choice will be discussed.

In order to implement RFID systems, enterprises must make a critical decision: which protocol/frequency band should be implemented — High Frequency (HF) or Ultra High Frequency (UHF)? HF protocols have been in existence longer than UHF — the UHF Gen 2 standard was ratified on December 16, 2004. But the UHF next generation RFID standard was developed to deliver the features and functionality missing from the prior generation of standards as defined by key customers and applications — and specifically to provide the enterprise class functionality required to support the ubiquitous adoption of RFID.

In other words; a clear strategy in order to fully exploit the full potential of RFID for making substantial competitive improvements as well as above average ROI dictates the makes the demand for in depth knowledge for the decision makers inevitable. In short – invest in information about the technology before decisions are made.