The Role of Packaging in Enhancing Sustainability and the Use of Cradle to Grave Analysis for Flexible Medical Packaging Nicholas Berendt Sealed Air Medical Applications Email: nicholas.berendt@sealedair.com
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Biography Nicholas Berendt is the Group Marketing Manager for Sealed Air’s Medical Applications business unit. After graduating with an M.A. (Hons) in Economics from the University of St Andrews, Scotland, he started work in commercial refrigeration supplying, amongst other things, cold rooms, blood banks and ultra-low temperature freezers for hospital and laboratory use. He lived in France for 12 years, spending 4 of these as a Commercial Attaché at the British Embassy in Paris where he advised UK healthcare companies seeking entry into the French market. For the past 20 years he has worked in Food and Medical packaging at Dolphin Packaging plc and then Sealed Air, which acquired Dolphin in 2000. Company Profile Sealed Air is a leading global innovator and manufacturer of a wide range of packaging and performance-based materials and equipment systems that serve an array of food, industrial, medical, and consumer applications. Operating in 52 countries, Sealed Air’s international reach generated revenue of $4.2 billion in 2009. With widely recognized Nelipak® and Nexcel™ brands in the Medical industry and many others such as Bubble Wrap® brand cushioning, Jiffy® protective mailers, Instapak® foam-in-place systems and Cryovac® packaging technology, Sealed Air continues to identify new trends, foster new markets, and deliver innovative solutions to its customers. For more information about Sealed Air, please visit the Company’s web site at www.sealedair.com
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Abstract Sealed Air has a proactive approach to sustainability in all areas of its activities. Sustainable products are those where we can better manage both the natural resources and the impact our products have on the environment. The paper will describe Sealed Air’s approach, how we can design and assess products for their sustainability and how we can bring this into the medical and pharmaceutical packaging market without compromising patient safety.
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