Security in Packaging

Henrik Aunstrup

Eson Pac AB
Meterbuen 25, DK- 2740 Skovlunde, Denmark
Tel: +45. 72 14 97 10   Fax:

Email: henrik.aunstrup@esonpac.dk

Biography

Henrik Aunstrup has a degree from Niels Brock HD-Marketing and Sale from 1984. He has worked with polymers and primary packaging material from 1984 to 2002 and got an interest for anti counterfeiting when he worked for Knudsen Plast A/S. In 2002 he became Key Account Manager in a company which produced printed packaging and is now working for Eson Pac Daenmark in Skovlunde.

His interest for anti counterfeiting is not just a matter of features, but is linked to make a proper strategy, taking care of control system, using the same features, but in a way, which never gives the criminals a chance to copy the security in a way, where they not will be disclosed.

Company Profile

Eson Pac Danmark is a division of Eson Pac AB, which is a Swedish company with more than 50 years experience in printing secondary packaging. Eson Pac is one of the leading suppliers of complete packaging.

Abstract

We all know that fake products are a growing problem in the pharmaceutical industry, but also in the medical device industry. WHO and other sources have each year new figures, which over time shows that the industry need to consider how to protect against counterfeiters.

The problem has been and is still very high in Asia, Africa and parts of South America, but is also a decreasing in USA, Canada and Europe. The increased use of the Internet has given the criminals even more possibilities to sell fake products.

It is very interesting to see the huge number of features, which today is on the market. You can use hours to judge which of the features you can chose to protect your products. Afterwards the criminals will use even more time to find the features to be able to supply their fake products without a risk to be exposed.

Using a good strategy, a number of different features, overt, covert and maybe forensic, you can make a packaging, which the criminals will not be able to make alike.

We all know that hackers try to come into our computers and we use password to secure against this. We also know that a thief will try to copy your key or make one on his own, to go into your house.
We also need to protect our kids, not to eat medicine, which can have very exciting colors and even look like sweet. The protection can be very easy, but also old people, who have the highest consumption of medicine, must be able to open the packaging.

With this in mind the presentation will give some examples on the thoughts you need to have, before you make a plan for the security.